Metabolic Cooking
Autoresponders

Consider that you only have less then 5 seconds to capture your visitors attention! If someone lands on your site and does not find what they are looking for, guess what happens?

They CLICK AWAY! Never to be seen again and you just lost a potential sale. Here is the main reason to create a email campaign: �The Profit Is In The Follow Up!�

For some people it takes up to 7 contacts before they buy. You do not have time to follow up with each person individually so you should automate this process.

As you can imagine, many people are skeptical and are interested in what you have to offer but need some further convincing and are afraid of being scammed.

Here are the 10 steps you can take to creating your own autoresponder series:

1. Sign Up for a Autoresponder Program.

The two best programs and most affordable programs on the Internet are www.Aweber.com and www.GetResponse.com (preferred)

2. Decide What You Will Give Away.

People will not give you their email address freely. Only for something that is of value to them. Here are some suggestions:

- Our FREE e-report
- A article email course giving away a new article each time
- Your own personalized email course using the below criteria

3. Initial Message � Introduce Yourself.

Thank your subscriber for signing up, introduce yourself and remind them of the BENEFITS you will be offering. Really reinforce the product by saying what's in it for them!

4. Follow Up Message 1 � Write A Review

Put together a mini review for this one.

Take advantage of being a third-party recommendation. People love to hear others. And to be honest, your influence on a buyer probably has more influence then mine!

Let the reader know you were just like them searching for helpful information and have finally found the solution to their problem Be honest. Tell them your story and why you decided to promote this product instead of all the others they could choose from. Your goal is to establish trust and credibility in this first email.

Simply state what you learned from the book or actual results on the program. Again, be honest. Don't be afraid to saying something you didn't like. This will build more credibility.

5. Follow Up Message 2 - Reinforce Benefits to Persuade Prospects

Talk about the major benefits for them. Do NOT list features (what's included). Put the benefits in a bullet list. What will the product do for them? How will they will feel? How will they will look? Get them emotionally pumped up!

Remind your prospect to take advantage of the benefits of my website before it's too late. Your aim is to create some urgency and excitement by letting them know the price is increasing or that I am taking away some of the bonus gifts in the next few days. Feel free to email me for some ideas so that your message is actually consistent with my offers.

6. Follow Up Message 3 � Remind Them Of The Other Components

Spend this message talking about the other items. You would be surprised of how many people order the product to simply get access to Metabolic Salad Builder or Seasoning Guide.

Remind them that other components are available.

7. Follow Up Message 4 � Compare My Program With Others

The majority of your prospects will make their buying decisions emotionally and justify them logically. What this means, is that despite your product being very appealing, they might not want to make a impulse decision.

Talk about some of the other programs and options they can choose from online and why you feel this is their best option.

8. Follow Up Message 5�Boost Desire and Belief With Success Stories

The reality is that your prospect will trust you far more when you give real world examples of other people who have gained results from my program.

Success stories, endorsements and testimonials are fantastic ways of establishing belief and value because they have nothing to gain by simply telling their story and results.

9. Follow Up Message 6 � Demand Action

The final step of your sequence is what makes or breaks the sale. Since nobody likes to make a decision, especially when it comes to money, you have to help them make a decision. You must make it crystal clear what your offering and how it will benefit them.

Remind them of the consequences of not taking action and what they will miss out on if they don't start today.

Make it absolutely clear what to do next, even if it's just a CLICK HERE to order link.

10. Stay In Contact With Broadcasts

Even though the follow-up sequence is complete, your prospects are still very valuable to you. I would send out a update every 2 or 4 weeks to let them know about new updates, free content or promotions.